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Vol 15, No 1 (2021): JURNAL ADMINISTRASI DAN BISNIS 2021 PENGARUH STRATEGI PROMOSI SOCIAL MEDIA DAN KUALITAS PRODUK SERTA WORD OF MOUTH MARKETING TERHADAP KEPUTUSAN PEMBELIAN KULINER Abstract  PDF
Ana Agutina, Rahayu Puji Suci, Wahju Wulandari
 
Vol 14, No 1 (2020): Jurnal Administrasi dan Bisnis 2020 ANALISIS PENGARUH ATRIBUT PRODUK SEPEDA MOTOR TERHADAP PERILAKU KONSUMEN Abstract  PDF
Suryadi Suryadi, Ludfi Djajanto
 
Vol 13, No 1 (2019): JURNAL ADMINISTRASI DAN BISNIS 2019 KAJIAN PERANAN ORIENTASI WIRAUSAHA DAN INOVASI PRODUK TERHADAP KEBERHASILAN USAHA UMKM DI KOTA MALANG Abstract  PDF
Ita Rifiani Permatasari, Ayu Sulasari
 
Vol 12, No 2 (2018): Jurnal Administrasi dan Bisnis PENGARUH ORIENTASI BELANJA KONSUMEN TERHADAP MINAT PEMBELIAN SECARA ONLINE Abstract  PDF
Rena Feri Wijayanti, Joni Dwi Pribadi, Joni Dwi Pribadi, Lina Budiarti, Lina Budiarti
 
Vol 12, No 2 (2018): Jurnal Administrasi dan Bisnis ANALISIS PENGARUH KUALITAS PRODUK, KUALITAS LAYANAN DAN HARGA TERHADAP KEPUASAN KONSUMEN (Studi Kasus pada Rumah Makan "Rata-Rata" Yogyakarta) Abstract  PDF
Suseno Hendratmoko
 
Vol 11, No 2 (2017): Jurnal Administrasi dan Bisnis 2017 ANALISIS BAURAN PEMASARAN TERHADAP KEPUTUSAN MEMILIH RUMAH (Studi Kasus di PT. Gading Anugerah Abadi di Malang) Abstract  PDF
Linda Ayu Susianti, Nunung Nurastuti Utami
 
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