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Vol 11, No 2 (2017): Jurnal Administrasi dan Bisnis 2017 PENGARUH SEGMENTASI PASAR TERHADAP KEPUTUSAN PEMBELIAN PRODUK TELKOM SPEEDY DI PT TELEKOMUNIKASI INDONESIA CABANG MALANG Abstract  PDF
Fullchis Nurtjahjani, Asminah Rachmi, Masreviastuti Masreviastuti
 
Vol 15, No 1 (2021): JURNAL ADMINISTRASI DAN BISNIS 2021 PENGARUH STRATEGI PROMOSI SOCIAL MEDIA DAN KUALITAS PRODUK SERTA WORD OF MOUTH MARKETING TERHADAP KEPUTUSAN PEMBELIAN KULINER Abstract  PDF
Ana Agutina, Rahayu Puji Suci, Wahju Wulandari
 
Vol 13, No 2 (2019): JURNAL ADMINISTRASI DAN BISNIS 2019 PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN JASA GOJEK DI KOTA MALANG Abstract  PDF
Mohammad Maskan, Bambang Soepeno, Rulirianto Rulirianto
 
Vol 13, No 1 (2019): JURNAL ADMINISTRASI DAN BISNIS 2019 PENGARUH STORE ATMOSPHERE TERHADAP KEPUTUSAN PEMBELIAN DAN DAMPAKNYA TERHADAP LOYALITAS PELANGGAN TOKO BUKU TOGAMAS MALANG Abstract  PDF
Joko Samboro, Lina Budiarti, Eko Boedhi Santoso
 
Vol 11, No 1 (2017): Jurnal Administrasi Dan Bisnis 2017 ANALISIS PENGARUH IBU SEBAGAI CONSUMER SOCIALIAZATION AGENT PADA KEPUTUSAN PEMBELIAN OLEH KONSUMEN REMAJA Abstract  PDF
Rena Feri Wijayanti, Tri Yulistyawati Evelina, Joni Dwi Pribadi
 
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