ANALISIS PENGARUH PERSEPSI HARGA DAN PERSEPSI KUALITAS TERHADAP MINAT PEMBELIAN PRODUK PRIVATE LABEL

Rena Feri Wijayanti, Tri Yulistyawati Evelina, Lina Budiarti

Abstract


The purpose of this study is to determine the influence of the perception of prices formed in consumer thinking, as well as to examine the perception of quality where the quality of a product based on consumer ratings so that will cause a gap between the actual product quality with the perception of quality according to consumer thinking.

This study focuses on private label products where the product is a product that uses a brand name developed by the retailer. so for such products the power of brand placement strategy becomes the benchmark of business success.

Keywords


lingkungan kerja; kinerja karyawan

Full Text:

PDF

References


Das, Gopal. 2014. Linkages of retailer personality, perceived quality and purchase intention with retailer loyalty: A study of Indian non-food retailing. Journal of Retailing and Consumer Services 21 (2014) 407–414.

Dinawan, M. Rhendria (2010), Analisis Faktor-Faktor yang Mempengaruhi Keputusan Pembelian (Studi Kasus Pada Konsumen Yamaha Mio PT Harpindo Jaya Semarang)

Kotler dan Amstrong. 2008. Prinsip-prinsip Pemasaran. Jilid 1 dan 2.Edisi 12. Jakarta: Erlangga.

Kotler dan Keller. 2009. Manajemen Pemasaran. Jilid I. Edisi ke 13. Jakarta: Erlangga

Oosthuizen , D. J. Spowart. 2015. The relationship between perceived price and consumers’ purchase intentions of private label wine brands. African Journal of Hospitality, Tourism and Leisure Vol. 4 (2) ISSN: 2223-814X

Vo, Thuy T.N. Chi T.K Nguyen. 2015. Factors Influencing Customer Perceived Quality and Purchase Intention toward Private Labels in the Vietnam Market: The Moderating Effects of Store Image. International Journal of Marketing Studies; Vol. 7, No. 4

Yang, Defeng. 2012. The Strategic Management of Store Brand Perceived Quality. Physics Procedia 24 (2012) 1114 – 1119




DOI: http://dx.doi.org/10.33795/j-adbis.v11i2.26

Refbacks

  • There are currently no refbacks.


Copyright (c) 2018 Jurnal Administrasi dan Bisnis (adbis)